What LinkedIn Didn't Know: This Breach May Be Good For Business

07/06/2012 12:45

LinkedINSecurity Password Breach could be good for business

LinkedIn is "unable to confirm <this week's> breach" involving millions of user passwords but agrees that passwords belonging to "some" of their members may have been compromised. While this kind of evasiveness will not earn the publicly traded firm any sympathy, what LinkedIn fails to realize is that this breach is the ideal situation for them and comes at the right time, allowing them to gain publicity at a time when their competitors' stock is battered by regular shareholder expectations, giving them the opportunity to improve their aging code and security controls while other high profile breaches take their turn in the media spotlight.

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